But YOU are not Steve Hullfish either, so this other review might be perfect for you.įirst, I have to say that I am reviewing Magic Bullet Suite running as a plugin in Avid Media Composer 8, on a MacBookPro 15” Retina running Yosemite. At the end of the review, I will switch back to playing myself and tell you why it doesn’t really work for Steve Hullfish. To review the product fairly I have to play the part of some other video editor. But there are a ton of happy and successful and artistic and creative video and film editors out there who are not me, so I need to review the product for them, not me. I’m pretty sure Red Giant did this with Magic Bullet Suite because they’ve been a popular and successful brand for a while. Similarly, when you design an app or a plug-in you have to know who your audience is. Similarly, I’ve seen videos done for products for moms with newborns that looked like skateboard videos: whip pans, grungy graphics, hand-held shots… it just hit the wrong audience. If you’re going to make an awesome skateboarding or surfing or BMX video, you don’t approach it with detailed schematics, cost ratio benefits detailed in wondrous pie charts and an explanation of how to best deal with medical coverage in the case of a nasty spill. If you don’t know your audience, your project is doomed to fail. This is an exercise that I go through with every client before every video I create has even started. In order to review the product itself, we need to determine the audience for the product. Really, I’m the wrong guy to review this product. More interfaces should be designed like this. This keeps your eyes on the prize while you’re working and minimizes distractions. ![]() Stuff slides onto screen when you need it and slides off the screen when you don’t. The interface is beautiful and minimizes visual clutter.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |